TaxHub
I saw the E-Rechnung mandate happening and thought i'd build something around it.
5
law sources cited
≥60%
deflection target
next.js
vercelhey, i'm ebraheem. i'm a little obsessed with how companies find customers. i do the work by hand first, then build the tool.
I see something about a company or market,
some of this was work. some of it was me trying to help my brothers find customers. sometimes i send it to people who didn't ask for it. they're usually nice about it.
things I built
Each started the same way: I noticed something that bothered me, got curious, and built enough to find out if I was onto something.
next.jsvercelKH Fama Outreach Engine
23 emails. 1 reply. My proudest campaign.
23
buyers reached
1
genuine reply
openai api
google sheetsBeyond Presence — Maya
I explored whether an avatar could become a recurring-revenue product rather than a one-off demo.
5
orientation topics
2
target ICPs
Interloom — Outreach Engine 2.0
I'm challenging myself to see if I can create a fully automated outbound engine using open source tools.
how i tend to work
I usually don't start with a brief. I'll notice something that looks broken, annoying, expensive, or just unnecessarily manual. Then I try to build enough of a solution to find out whether I'm right.
01
spot something
Something feels broken. I dig into it.
02
build something
No six-week plan. Just enough to test it.
03
see what happens
Send it to someone who might actually use it.
01
spot something
Something feels broken. I dig into it.
02
build something
No six-week plan. Just enough to test it.
03
see what happens
Send it to someone who might actually use it.
next.jsvercel
figmagoogle sheetswhere someone did ask
GTM Strategy
GTM + Product
Product Management
Co-Founder
built for fun. somehow finished, too.
VersacruitA team-management tool I designed end-to-end in Figma, because I hated opening four tabs to check a project's status. I'd already learned UX design, and I wanted to see if I could make a product around that problem.
dashboard view
projects overview
team setup
team management
i learned this the hard way
I learned GTM in situations where the outcome mattered. I ran Elevik, where Amazon FBA brands had investor money behind them, and I now help with Europe for my brothers' denim factory in Karachi. So when outreach fails, it's more of a WhatsApp call than a KPI.
That has made me practical about the work. I care less about describing a strategy than testing one: building a prototype, sending the outreach, running the audit, or making the call. Sometimes it works. Sometimes it shows me quickly that the original idea was wrong. But nothing beats seeing something keep working after you've built it. It's pretty satisfying.